Moshi Monsters?

According to Search engine statistics gatherers one of the most frequently visited websites in 2010 in the UK is Moshi Monsters.

This is a new online game for kids, created by 'parents'. A child gets to 'adopt' a Moshi Monster and take care of it. The child takes care of the monster by solving puzzles. Each puzzle solved earns them virtual reward points called Rox. The child can spend their Rox on virtual items like food, furniture and toys for their monster. The aim of the game is to visit new locations in the Monstro City. There is also a Social Network element. Children can visit other member's pages and leave messages. The website records 12million adoptions to date.

I can see how this website will soon become a success like other social networks like My Space and Facebook. It provides each child with the sense of acheivement each time they solve a puzzle and gain rewards. It builds the element of curiosity to enter the new locations in Monstro City and it also creates competition - maybe the desire to be better than your friends. I can imagine the playground discussions being about who has adopted the most monsters! and who reached a certain location in Monstro City first !.

The Moshi Monster creators have served these children in their following needs - the need to acheive, the desire for enjoyment and fulfilment, the desire for relationship and social interaction and the desire for authority, power and supremacy. Wealth comes when you meet a need. To be a success at business find out what the need is and meet it.